JAMES PAUL SMITH
LEGO ● Freelance Consultant & Producer
I have worked with LEGO numerous times providing advice and guidance for sensitive internal videos. LEGO needed advice on filming narrative and structure to produce a moving and emotional series of videos to be viewed by every employee across the brand.
Freelance Producer & Editor
Short-form – Daily Mail TV, HBO, Jaguar, British Airways, Levis, Sky Atlantic, Moet.
Shortlist Media ● Head of Online Content
• Led a team of 16 videographers, producers, researchers and journalists
• Produced and oversaw various projects ranging from celebrity, local news and interest videos
• Produced video across the Shortlist and Stylist brands
Mail Online ● Lead Producer
Worked in a fast-paced newsroom, reaching up to 2million video views a day
Managed a team of editors, researchers and journalists
Communication: co-ordinating projects across departments and practicing legal processes daily
Strong client and internal negotiations required hour-on-hour
Robust knowledge of media, journalism law and the company’s technical equipment
In depth knowledge and observation of analytics to maximise productivity and visibility
Lead video producer for original content for the MailOnline – most stories become the leading story on the site, engaging up to 200,000 views in the first hour
Copyright Law ● Digital Copyright ● Competition Law ● Equality, Diversity and Inclusion ● The Bribery Act ● UK Libel Law
Merit: Social Media Marketing ● Inclusive Leadership Training ● Certificate of Achievement in Project Management
Audio Visual Media & Production Degree - University of Central Lancashire
Adam Waters ● Director of Digital Content at British Forces
James is a talented, creative, and thoughtful content specialist with a real flair for video production. He cares about his work, cares his clients are completely happy, and is always really collaborative in his approach. I have no hesitation in recommending him.
Neil Kingston ● Senior Editor Mail Online
James was a precise senior editor. While running the desk he would lead and help the team to achieve their goals while also assisting and working closely to the newsroom editors. James also offered his technical knowledge to help the desk with original content and any issues that occurred.